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Fiat: Lorenzo Ramaciotti will oversee the style of the new Chrysler and Lancia

Future Chrysler cars and Lancia share the same stylistic consistency established in accordance to the total for the European market. Lorenzo Ramaciotti will be responsible for overseeing the work of the Fiat Style Centre, called on to imagine a common design, and international realities facing two very different history and tradition. In particular style will be appreciated in both North America and Europe in the most ambitious, trying not to arouse too much resentment even among Lancisti doc.

“We are trying to develop an international design language that can pleasure in Italy and the United States – explained Lorenzo Ramaciotti, former designer Pininfarina in the past and also managing director, Fiat Group -. The cars will fit. It ‘a delicate matter. “According to the latest product plan, Chrysler and Lancia sales will almost triple within the next quarter, from the current 300,000 to 800,000 cars in 2014.
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Tags: Lorenzo Ramaciotti, Spoilers